Thursday, December 1, 2011

Google Announced YouTube Analytics

Video can transcend language and cultural barriers. It can showcase real human moments all across the globe, even the silly ones. Take the video of the talking twin babies. That video was shot in Brooklyn, and has been viewed more than 10M times in the US and 30M times outside the U.S. 5% of its views came from Brazil, another 5% from Russia. Turns out, 1 out of 100 people in the Philippines watched these two babies from New York. One of the great joys of a global platform is finding out that people from afar can relate, connect, and appreciate your videos.

You’ve been able to discover who is watching your videos and where they’re coming from for awhile now on YouTube, through Insight. Now we want to make it even easier to learn about your audience, so we’ve replaced Insight with YouTube Analytics. Analytics will be released to everyone on a modern browser over the course of the day.

Check out some of the latest features in Analytics:

  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.
The Creator Playbook has also been updated to show you how to use your new Analytics to build and engage with bigger audiences, earn more money, and make better videos.

Sunday, November 27, 2011

Buffy the Facebook Phone will Fail?

Nobody can predict the future, but a combination of common sense, reality, and historical precedent point to the probability that a phone that focuses so acutely on Facebook will fail miserably.

Here’s why:

Niche phones are niche

The 2nd biggest reason (with the biggest reason being price) that hyped gadgets fail is that they tighten their niche too much. Items like the Zune, HP Touchpad, and Playstation phone put too much emphasis on what they represented to the consumer to be successful. Microsoft has learned this on many occasions and is finally branching out with the Windows Phone to a broader market with realistic expectations and proper pricing. Even then, they are far from being considered a success.

Mobile devices have come to represent a portion of our personality. People get Apple products because they believe what they’re buying is superior and they enjoy how the brand represents them. People buy Google products for similar reasons. They won’t buy a Facebook-branded product thinking that it will be superior and they won’t buy a Facebook product because they think it will make them cool.


Facebook is already on your phone

It will take some magical integration and marketing to convince people that they need a phone that’s built for Facebook. It’s already one of the most popular apps of all time on every platform that supports it. Most of the apps have the functionality they want. What will a Facebook phone offer that the apps do not?

Mobile integration is important in any social network and Facebook has achieved it for the most part. Adding a device into the mix is unnecessary.


It's too late

In 2010 when the rumors of Facebook building a phone firsts got started, they actually had a chance to make a difference. The smartphone market was hitting a tipping point and there were still tons of people who had never purchased one.

Familiarity breeds trust and people know Facebook. When making their first choice for a smartphone, it’s possible that Facebook could have garnered some buzz and built a community around the phone itself.

It’s too late. Most who will be buying a smartphone in the future will be buying their second, third, or tenth one. They will already be pros at using smartphones by the time Facebook releases its entrant. They won’t go for a Facebook phone just because it has an “F” on it. They’ll go for what they know or what they’ve already heard about – normal Android phones, iPhones, or Windows 8 Phones. Having a Facebook shell over Android OS won’t be compelling.

Is Google+ Essential For SEO & SEM



The fact remains that Google gives businesses and sites plenty of tools and resources where you can actually use Google’s own search results to your gain.

One example of this would be Google Places. It’s simply a great tool for consumers to find local businesses. How often do you use the phone book these days?

Another example would be YouTube. It may be hard to get your site to rank for certain keywords, but Google loves to put video results on page one when relevant, and Google just so happens to own the world’s biggest video site. Even if this means they’re technically ranking their own stuff for visibility, you can benefit from this by using YouTube and videos to promote your business.

I’m not going to go through all of these examples, but suffice it to say, you should be trying to be found in Google’s various other search engines, besides straight up Google Web Search. These can in turn get you found in results from regular searches via universal search.

Google+ has introduced a whole new realm of SEO possibilities based on getting found via Google’s own properties.


The +1 button obviously helps your search visibility cause. Google made it clear from the beginning that this would be a search signal. If enough people like your content enough to give it a +1, it must be good right? Why not bump it up in the rankings.

Google likes “freshness” now. Stuff that is recent can appear higher in rankings these days. Google+ updates tend to be recent, and can be very rich in content, depending on how much you put into them. They can also spark conversations and sharing, which should all help your cause.

Google+ is also what Google wants to replace Twitter with in realtime search. You can bet that this will come back sooner or later. Google is failing its mission in search without it.

One thing you will do well to keep in mind is that “Google+ is Google.” This is a mentality that Google has expressed on more than one occasion. If you’re ignoring Google+, you’re ignoring Google. Remember, if you want Google to RESPECT you (give you more search visibility), you should probably respect Google and the means you’re given. Google+ is only going to get more integrated with every aspect of Google.

Tuesday, November 22, 2011

Google Introduces Verbatim Searching

In response to user requests, Google has added a tool that explicitly searches for exactly and only your search term. This verbatim search removes personalized, corrected, suggested, related, and non-inclusive results.
The Verbatim Tool

After conducting any standard search, users can navigate to the left menu on the SERP and choose "More search options" > "Verbatim." This will direct the user to a new search results page that eliminates several types of results.

On the verbatim page, users will see only results that:
Include all their search terms.
Match their exact spelling.
Use the same tense (e.g., "is" and "was" will be seen as distinct).
Use the same verb form (e.g., "swimming" and "swim" will be seen as distinct).
Use the same plural vs singular form (e.g., "hat" and "hats" will be seen as distinct).

This means that pages that would normally be included simply won't appear. Some pages set for omission in this case would be those that: use alternate forms or tenses; use synonyms; auto-correct spelling; or are personalized based on the history and social connections of the user.

Verbatim search will replace the "+" functionality in search queries. While putting a phrase in quotes (e.g., "this is my query") will still pull a search for sites that use the exact phrase and spelling, the verbatim search – as noted above – strips down the results to a far greater degree.

Google also noted that they are "applying similar ideas directly to [their] algorithms, such as tuning the accuracy of when our query broadening search improvements trigger." This likely means that as users choose to use verbatim searches, Google will gain a better understanding of when their suggestions and corrections are effective and times when they should have been avoided.

Friday, September 23, 2011

Facebook wants your life story

Last night Mark Zuckerberg, Facebook’s founder and chief executive did it again: he made the web even more social. And naturally, he put Facebook at the heart of it.




At f8, Facebook’s annual developers conference in San Francisco, an increasingly polished and media savvy Zuckerberg took to stage to explain the site’s latest makeover – after a little aside in which he told the crowd that the site had managed to attract half a billion users in a single day.

After the cheers and whooping, which have become customary at these American live-streamed tech bonanzas, Zuckerberg introduced the ‘Timeline’.

The concept of Timeline, is that users put their entire lives on Facebook, organized by days, months and years. And then they can fill in the blanks – right back to their births.

Scan in baby pictures, upload old home movies, load in maps to chart memorable journeys – Facebook wants everyone’s life story loaded into its system.

Facebook members can edit the ‘Timeline’, erasing or adding chapters as they go. Boyfriends can be deleted and new ones added – it’s your life and therefore your story.

“Facebook needs to focus on becoming useful to people who aren't on Facebook.com - by adding social relevance and connections to the sites where all two billion global internet users spend time. Getting traffic to Facebook.com and monetizing that traffic with a self-serving advertising platform is pretty small thinking.

“The big thinking has to be about using their data to make the web richer to users on other sites, and monetizing that data in other ways other than simple little on-site ads.”

Facebook wants to host everyone’s life story, from start to finish, mixed with the web’s best content. Will Facebook's seven hundred and fifty million users join in?

Thursday, September 22, 2011

five dangers of sharing information on social networking

An expert in online privacy drew attention to the five dangers of sharing information on social networking site Facebook. Joan Goodchild, senior editor of CSO (Chief Security Officer) Online, said that marketing efforts by the company often results in a compromise on account holders' privacy.

Goodchild noted five risks of using Facebook. They are:

1. According to Facebook policy last updated on April 2010, "When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends' names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. ... The default privacy setting for certain types of information you post on Facebook is set to "everyone." ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection."

2. In March, private e-mail according to a Gawker report, private email addresses that many Facebook users wanted to keep hidden were revealed publicly on a multitude of Facebook profiles. The glitch was later resolved by Facebook.

3. Recently, a Facebook event invitation was reportedly sent to some over 2,300 friends of Jim Breyer, Accel Partners venture capitalist who sits on Facebook's board of directors, asking "Would you like a Facebook phone number?" However, the message was actually a scam and the users who entered their passwords in response to the message in turn sent the whole thing to their friends lists too.

"This was a phishing scam and Jim's account appears to have been compromised," read a statement from Facebook as provided to venture industry news site PEHub.

4. On May 6th, the popular social network patched a major security bug that allowed users to snoop on their friends' private chats, and view their pending friend requests. The exploit forced Facebook to temporarily disable chat.

5. Earlier this week, 15 privacy and consumer protection organizations filed a complaint with the Federal Trade Commission, alleging that the site manipulates privacy settings to make users' personal information available for commercial use.

Twitter Begins Accepting Political Ads

Twitter on Wednesday started accepting political ads and announced a sales team dedicated to the category.

The company ran its first such ad today, a Sponsored Tweet from GOP presidential hopeful Mitt Romney. (See below.) Romney is one of a small group of candidates and national party committees that Twitter is working with on a pilot program for the effort. Those partners will also run ads in coming weeks. The ads will be distinguished from other advertising by a purple “Promoted” icon and a Federal Election Commission disclaimer.

Twitter’s new political sales team will be run by Peter Greenberger, who until recently ran political sales for Google.

The 2012 presidential election has gotten under way in earnest. The FEC estimates that candidates for the 2008 presidential election spent $1.8 billion on ads.

What do you think of Twitter’s decision? Let us know in the comments.

Wednesday, September 21, 2011

Dumped on Facebook, IIM student commits suicide

BANGALORE: An MBA student hanged herself in her hostel room in the Indian Institute of Management, Bangalore, on Monday evening. Malini Murmu, 22, was a first-year MBA student and a native of Jamshedpur in Jharkhand.



Investigation officers said she found out from Facebook on Sunday that her boyfriend had dumped her. Depressed, she did not attend classes. When her classmates noticed her absence, they went to her room, No. 421 in the college hostel, and called out to her. Malini did not open the door so they called the security guard and broke open the door. They found her hanging from the ceiling fan.

She had left a suicide note on her laptop, saying her boyfriend had left her and she was killing herself over it. She'd also scribbled 'He ditched me' on a board in her room. She had no roommates, police said.

Police said her boyfriend was in town and the couple had an argument, which resulted in the breakup. Later, her boyfriend had left a post on Facebook saying, "Feeling super cool today. Dumped my new ex-girlfriend. Happy independence day."

Malini's body was shifted to a mortuary. Police are waiting for her parents to reach Bangalore before carrying out an autopsy.

IIM-B officials refused to comment.

Eric Schmidt says Google has not 'cooked' search results

WASHINGTON: Google Inc has not "cooked" its search results to favor its own products and listings, executive chairman Eric Schmidt told a Senate hearing examining if the search giant abuses its power.

Members of the Senate Judiciary Committee's antitrust panel said on Wednesday that Google has evolved to become a dominant and potentially anti-competitive force on the internet.

"Google is in a position to determine who will succeed and who will fail on the internet," said Republican Senator Mike Lee. "In the words of the head of the Google's search ranking team, Google is the biggest kingmaker on Earth."

Google has been broadly accused of using its clout in the search market to stomp rivals as it moves into related businesses, like travel search.

The Federal Trade Commission is looking into that charge and others, including whether Google manipulates its search result rankings to favor its own products.

Lee aggressively quizzed Schmidt over whether Google deviates from its search algorithm to boost its own listings.

He brought a chart that showed a study comparing the success rate for shopping-related key word searches. Lee said that search rankings for price comparison sites -- Nextag, PriceGrabber and Shopper -- varied while Google's shopping site was consistently ranked third.

"I see you magically coming up third every time," Lee said. "I don't know whether you call this a separate algorithm or whether you've reverse engineered one algorithm, but either way you've cooked it, so that you're always third."

Schmidt replied: "Senator, may I simply say that I can assure you we've not cooked anything."

Schmidt calmly walked the senators though his argument that Google operates in a competitive environment. He is confident the FTC will clear the search giant of any wrongdoing.

"While no company would request such a government investigation, we are confident that our business practices will stand up to scrutiny," Schmidt said.

Google controls more than two-thirds of the global search market. But Schmidt argued that specialty web sites -- like those with restaurant reviews and travel search -- give Google stiff competition.

Facebook is another competitor, Schmidt contends. "Consumers, particularly young ones, increasingly are turning to their online friends to find out what to wear, where to eat, and what to watch," he said.

SEO for Small Business Sites

Achieve top rankings in the search engines for relevant search keywords that bring more customers to yor business or website. Learn what you need to know as a business owner or manager to understand small business SEO and what it can do for your business.

SEO solutions ideally matching purposes of small business.

Let’s consider the stages of a successful SEO campaign:

    1. Setting goals and defining where you’re going, and what’re you’re planning to achieve
    2. Research the competition and analyzing the market Analysis
    3. Keyword research, which means selecting keywords with the best search-volume-to-competition ratio
    4. On-site SEO, optimizing meta titles, creating correct robots.txt file, creating and submitting a .xml sitemap of your site, and a thorough     analysis of your site’s content and structure
    5. Link building
    6. Results analysis

Conclusion

So to sum it all up, let’s outline the main takeaways:
  • SEO is a perfect tool for small businesses promotion
  • plan your SEO campaign carefully, monitor and spy on your successful competitors
  • spare no effort on keyword research as it is the foundation of your future success
  • examine your landing pages and optimize them both for search engines and real visitors
  • pay attention to the content & the text of the title and body needs optimization first of all
  • treat link building seriously, be patient and get great results in the long run
  • follow the latest trends in SEO, optimize for alternative ways of searches
  • track, monitor and analyze your performance regularly

Facebook-related job - Careers | Facebook

A recent study published by the University of Maryland indicates that Facebook and mobile technology have generated at least 182,000 new jobs and $12.19 billion in wages and benefits. The study, which was released by the Robert H. Smith School of Business this morning, stated that more aggressive estimates indicate that the “Facebook App Economy” could be responsible for as many as 235,644 jobs and a $15.71 billion impact on the economy.

The research found that 53,000 of the jobs created were people directly employed by software companies that design Facebook apps. For example, Zynga, the popular social gaming company, has over 2,000 employees.  This quickly growing company  is worth an estimated $15 to $20 billion dollars and recently announced plans for an IPO. Zynga is one of the many companies that employs Flash, C++, PHP and Java programmers to program Facebook Apps.

In addition to direct employment, the Facebook App Economy created at least an additional 129,000 jobs related to supply and increased spending.

Il Horn Hann, co-director of the Smith School’s Center for Digital Innovation, Technology, and Strategy said the following:

“Our findings confirm that social media platforms have created a thriving new industry. As Facebook and other platforms grow, we will continue to see job growth and the ripple effects of these advances in the U.S. economy.”

In addition to Facebook app development, Facebook-related job growth has been propelled by the over 2.5 million websites and companies that are now integrated with Facebook. These companies are hiring web designers, social media consultants, and page managers.

Since Facebook launched in 2004, it has increased its staff by over 50% each year. The social media giant, which now has over 750 million users, directly employs over 2,000 workers.

The numbers posted in this Facebook-funded study were higher than expected.

Facebook to Add New Buttons: Report

Facebook is said to have a big announcement planned at the f8 developer conference Thursday. TechCrunch thinks it may know what it is, having heard from a source that the company is planning to add several new buttons to the social network. Similar in functionality to the “Like” button, TechCrunch’s source says the new buttons will be “Read,” “Listened,” and “Watched.” It also says Facebook plans to introduce commerce-oriented buttons like “Want” down the road. Lending some credibility to TechCrunch’s report is the fact that Facebook’s motto at f8 is “Read. Watch. Listen.”

Thursday, July 21, 2011

Google launches new image search

Google is adding the ability to do searches with just an image (official announcement here) which looks to compete directly with TinEye.com a site I use whenever I want to see who shot something or where it has been used (*what’s up with all these Russian blogs with copies of your images on them, makes zero sense). I see this being a very useful tool for photo editors who want to fact check something in an image or find out who shot something they like. Also, it seems like it would deter any legitimate businesses stealing images off the web. A simple image search will reveal the source (*sometimes I’ll see a suspicious image on a site and do a google image search for the keywords on the story and discover they pulled it off page 1. Really!?).
We’ll have to see how it plays out, but on the surface it seems like a good development for professional photography. With so much imagery flying around there’s a need for things that are original and unique.

Google Announces New Image Search

Google has unveiled a new search technology that lets you find information just by uploading a picture - bringing Android's Google Goggles mobile technology to its regular web search engine.

The new search by image feature lets users search by either uploading a picture of their own, or using a picture already on the web. Google then searches for images similar to it, and returns search results about the thing the picture is of.

It's the same technology that's been available on Android smart phones since 2009 in the form of Google Goggles, which let users take a picture with their phone's camera and search for similar images.

The search doesn't always work with pictures of just anything - it's most effective with things like landmarks, artworks, and (apparently) unusual animals.

Google also announced a bundle of other new search features, including bringing voice search to the desktop (another feature imported from Android), Google Instant for Images, and something called Instant Pages, which in Google's Chrome browser pre-loads popular pages before you click on the search results, meaning you see them far quicker.

The new features will be rolled out to users on Google.com over the coming week.

Monday, June 27, 2011

Google Page Rank Update - June 2011

Finally after a long gap Google has updated the Page Rank . This is the major update after April 2010. Many webmasters were thinking that Google has dropped the PR concept.

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page.

As per the previous Google Page rank updates as we have seen yet and shown in the table above we can approximately say when we are expecting the next update. The updates till now as per my observations were :

        June 2011
        January 2011
        April 2010
        Dec 31, 2009
        October 2009
        May 2009
        April 2009
        December 2008
        September 2008
        July 2008
        April 2008
        January 2008
        October 2007
        April 2007

It seems that Google has start updating Google PR (PageRank) Update for 2011 for the second time this year. It is a confirmed Google PR Update. Although many webmasters have still not got any PR Update, please remember that it may take some time to assign new PR to every domain and it is a continuous process. Good luck to everyone and finger crossed, who doesn’t have got PR update till now.

Friday, April 15, 2011

Facebook Privacy Settings Put Children at Risk

 A change in the way Facebook handles personal information privacy may have already placed your child’s personal information at risk. How did something like this happen? Facebook's new policy creates egregious privacy concerns. Facebook, who, ironically, does not verify or maintain detailed identification information for Application Developers, now allows any Developer to get mailing addresses, names, and phone numbers from users’ Facebook profiles. Facebook does require users to grant permission to these apps, but many of these apps require this permission to be granted in order to function at all or offer bonuses to users who share their information. Further, some apps are disguised as interesting links and are instantly installed on one’s facebook profile – where they access personal information – when that person clicks the link to read the article.

As such, developers have full access to minors’ profiles as if they were adults. Because Children's Online Privacy Protection Act (COPPA) only protects users under 13, users over the age of 13 could be victimized by any predator capable of creating an app targeted at children that can scrape names, cell phone numbers, and addresses.

According to experts, “Anyone with ten minutes, $25, and a Facebook user's phone number and address and no other information can obtain a breathtaking amount of information about that Facebook user – and that Facebook user's family, friends, neighbors, and landlord. Combined with a targeted Google search, these two pieces of information can allow someone to obtain almost all of the information necessary to complete a loan or credit card application. It is hard to contemplate all of the different ways in which this information could be abused.”

Privacy specialists like myID are not convinced that Facebook offers adequate protection against identity theft. First, experience tells us that many twelve-year-olds claim to be old enough to use Facebook, often to access content blocked to underage users. Second, the 13-to-17 age bracket has little or no protection except that which is provided by external services like myID. The myID identity theft monitoring system scans Facebook for personally identifying information and alerts you when your information is leaked. Security experts urge you to consider the safety of your entire family by realizing that the only secure alternative to an identity theft monitoring service is preventing your family from using Facebook altogether.

Are YOU Social?

Are you tired of hearing about social media yet?

You can’t escape the internet void without being sucked into articles & top ten lists about social media. Luckily, there is a growing movement of people who are ready to stop talking about the medium and start talking about what it all means.
As an introvert, I approach social media in a measured & consistent way to connect with people I wouldn’t have the guts to connect with in traditional social situations. Instead of terror, I feel power.
But as I grow my social media acumen, I become ever more aware of its limited scope. I can connect with movers & shakers, answer customer questions, and monitor my reputation, but how can I translate those interactions to clients referred, dollars earned, or projects planned?
Naysayers would have you believe social media creates barriers to real relationships – those that will move your business forward. I would argue that it is ourselves who create the barriers when we fear turning connections into relationships.

So how can you become more social with your social media?

  • Go deeper in each platform. Twitter has direct messages, Facebook has commenting & mail, Flickr even has a messaging system. Use them. Make a connection, allow yourself a few public interactions, and then start up a deeper conversation.
  • Leave the platform. Make your Twitter relationships email buddies. Turn your Facebook conversations into Skype conversations. Things suddenly get more “real” when we connect with people in multiple ways.
  • Take it offline. Make a concerted effort to meet as many social media friends as possible in the analog world. Set up coffee dates, pick up the phone, or use snail mail. Use social media to break the ice and use face-to-face situations to get things done.

Goldmines with Google Analytics Custom Reports

Here’s how you can build a custom report that shows you where your new subscribers are coming from:
  1. Log into your Google Analytics account and go to your website profile.
  2. Click on the custom reporting menu on the left and then click on the sub-menu link called manage custom reports.
  3. Create a new custom report.
  4. Once there, you’ll need to change your title to whatever you like. Since we’re tracking referrals for new subscribers, you might name it something like “newsletter subscriber referrals”.
  5. From the left metrics menu, find the blue box called “total goal completions” (under goals) and drag that into the first blue metrics box on the right.
  6. Now drag the green box called “source/medium” from the traffic sources to the first green box on the right.
  7. Hit the preview report to make sure it looks like it’s supposed to.
  8. Save and you are now on your way to becoming an analytics ninja!
Once you’ve gotten the hang of how to use custom reports, you can do custom reports for all kinds of different insights. For example you could:
  • See which search keywords are performing better
  • See where your advertising money was best spent
  • See which sources are sending visitors that engage more on your site
And more! You just need to first identify what your goal is and then about how you can get the insight you’re looking for.

Need help or have questions about your goal? Let me know in the comments and I’ll be glad to help.

Wednesday, January 26, 2011

Facebook CEO Fan Page Hacked












Mark Zuckerberg’s Facebook fan page seems to have been hacked, with the hacker posting a message calling on the company to transform into a “social business.”
The message, seemingly posted on Facebook from Mark Zuckerberg’s account, was quickly removed (together with the fan page), but not quickly enough to go by unnoticed, receiving more than 1,800 “likes” and hundreds of comments in the process.
The message read: “Let the hacking begin: If facebook needs money, instead of going to the banks, why doesn’t Facebook let its users invest in Facebook in a social way? Why not transform Facebook into a ‘social business’ the way Nobel Prize winner Muhammad Yunus described it? [LINK] What do you think? #hackercup2011″
Facebook made no statement about the incident, but if Zuckerberg’s fan page was indeed hacked, it’s a big deal. If the Facebook CEO (more accurately, the PR team that’s handling the page for him) can’t keep his Facebook account safe from intruders, who can?
We’ve reached out to Facebook about the incident and will update the post when we hear back.

Thursday, January 6, 2011

Google Adding New Spam Warnings In Webmaster Tools

Google is sending new warnings to webmasters when it suspects the sites may have spam-related problems that need to be addressed.




Over at Search Engine Roundtable, Barry Schwartz points to two new warnings that users have discovered in their Webmaster Tools accounts: a “notice of detected unnatural links” and a separate warning about cloaking.

That second warning comes from this help forum thread and, as you can see, is very detailed:

    Dear site owner or webmaster of bfenthusiasts.com,

    While we were indexing your webpages, we detected that some of your pages were using techniques that are outside our quality guidelines, which can be found here: http://www.google.com/support/webmas…er=35769&hl=en. This appears to be because your site has been modified by a third party. Typically, the offending party gains access to an insecure directory that has open permissions. Many times, they will upload files or modify existing ones, which then show up as spam in our index.

    We detected cloaking on your site and suspect this is the cause. For example at http://forums.bfenthusiasts.com/ we found:

    racially online phentermine reviews racially biconvex Madames confuser Alberich adipex jackson ms guy Madames earls adipex uk buy biconvex confuser bewailing order adipex phentermine breath Alberich Eastwick sheik buttocks ambien 20mg dosage Madames bewailing bloated bowl diazepam vs xanax Steven occupies diligent penguin valium dosage iv confuser sniffed bowl monotonicity factual valium drug effects ambien cr bluelight Alberich sheik lorazepam od . Chariots adipex rx bewailing klonopin

    For more information about what cloaking is, visit http://www.google.com/support/webmas…er=66355&hl=en.

    In order to preserve the quality of our search engine, pages from bfenthusiasts.com are scheduled to be removed temporarily from our search results for at least 30 days.

    We would prefer to keep your pages in Google’s index. If you wish to be reconsidered, please correct or remove all pages (may not be limited to the examples provided) that are outside our quality guidelines. One potential remedy is to contact your web host technical support for assistance. For more information about security for webmasters, see http://googlewebmastercentral.blogsp…-now-what.html. When such changes have been made, please visit https://www.google.com/webmasters/to…deration?hl=en to learn more and submit your site for reconsideration.

    Sincerely, Google Search Quality Team

    Note: if you have an account in Google’s Webmaster Tools, you can verify the authenticity of this message by logging into https://www.google.com/webmasters/to…overview?hl=en and going to the Message Center.

Google has talked for some time now about wanting to increase its outreach to webmasters like this. In a webmaster video taped last month (with our Danny Sullivan on set), Google’s Matt Cutts talked about Google’s plans to make wemaster communication a priority in 2011.