Goldmines with Google Analytics Custom Reports

Here’s how you can build a custom report that shows you where your new subscribers are coming from:

1. Log into your Google Analytics account and go to your website profile.
2. Click on the custom reporting menu on the left and then click on the sub-menu link called manage custom reports.
3. Create a new custom report.
4. Once there, you’ll need to change your title to whatever you like. Since we’re tracking referrals for new subscribers, you might name it something like “newsletter subscriber referrals”.
5. From the left metrics menu, find the blue box called “total goal completions” (under goals) and drag that into the first blue metrics box on the right.
6. Now drag the green box called “source/medium” from the traffic sources to the first green box on the right.
7. Hit the preview report to make sure it looks like it’s supposed to.
8. Save and you are now on your way to becoming an analytics ninja!

Once you’ve gotten the hang of how to use custom reports, you can do custom reports for all kinds of different insights. For example you could:

• See which search keywords are performing better
• See where your advertising money was best spent
• See which sources are sending visitors that engage more on your site

And more! You just need to first identify what your goal is and then about how you can get the insight you’re looking for.

Need help or have questions about your goal? Let me know in the comments and I’ll be glad to help.