Last night Mark Zuckerberg, Facebook’s founder and chief executive did it again: he made the web even more social. And naturally, he put Facebook at the heart of it.
At f8, Facebook’s annual developers conference in San Francisco, an increasingly polished and media savvy Zuckerberg took to stage to explain the site’s latest makeover – after a little aside in which he told the crowd that the site had managed to attract half a billion users in a single day.
After the cheers and whooping, which have become customary at these American live-streamed tech bonanzas, Zuckerberg introduced the ‘Timeline’.
The concept of Timeline, is that users put their entire lives on Facebook, organized by days, months and years. And then they can fill in the blanks – right back to their births.
Scan in baby pictures, upload old home movies, load in maps to chart memorable journeys – Facebook wants everyone’s life story loaded into its system.
Facebook members can edit the ‘Timeline’, erasing or adding chapters as they go. Boyfriends can be deleted and new ones added – it’s your life and therefore your story.
“Facebook needs to focus on becoming useful to people who aren't on Facebook.com - by adding social relevance and connections to the sites where all two billion global internet users spend time. Getting traffic to Facebook.com and monetizing that traffic with a self-serving advertising platform is pretty small thinking.
“The big thinking has to be about using their data to make the web richer to users on other sites, and monetizing that data in other ways other than simple little on-site ads.”
Facebook wants to host everyone’s life story, from start to finish, mixed with the web’s best content. Will Facebook's seven hundred and fifty million users join in?
At f8, Facebook’s annual developers conference in San Francisco, an increasingly polished and media savvy Zuckerberg took to stage to explain the site’s latest makeover – after a little aside in which he told the crowd that the site had managed to attract half a billion users in a single day.
After the cheers and whooping, which have become customary at these American live-streamed tech bonanzas, Zuckerberg introduced the ‘Timeline’.
The concept of Timeline, is that users put their entire lives on Facebook, organized by days, months and years. And then they can fill in the blanks – right back to their births.
Scan in baby pictures, upload old home movies, load in maps to chart memorable journeys – Facebook wants everyone’s life story loaded into its system.
Facebook members can edit the ‘Timeline’, erasing or adding chapters as they go. Boyfriends can be deleted and new ones added – it’s your life and therefore your story.
“Facebook needs to focus on becoming useful to people who aren't on Facebook.com - by adding social relevance and connections to the sites where all two billion global internet users spend time. Getting traffic to Facebook.com and monetizing that traffic with a self-serving advertising platform is pretty small thinking.
“The big thinking has to be about using their data to make the web richer to users on other sites, and monetizing that data in other ways other than simple little on-site ads.”
Facebook wants to host everyone’s life story, from start to finish, mixed with the web’s best content. Will Facebook's seven hundred and fifty million users join in?
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