What are widgets?
Widgets are small, highly-portable Web applications that can run on a variety of platforms, such as start pages, desktops and mobile devices like the iPhone. Furthermore, ComScore estimated that in November, 2007 alone, widgets already reached more than 80% of U.S. Internet users.
Widgets build long-term, direct relationships with audiences.
Unlike online ads or websites, widgets are chosen by users as a convenient way of accessing your Web service or content from within their favorite personal environment—such as a start page, desktop or phone—making your brand an essential part of their daily life. Widgets cut through the chatter and form a direct communication path to your audience where new brand messages and content can be “pushed” to the user instantly.
Widgets boost brand recognition, recurring Web traffic and viral word-of-mouth.
According to SevenOne Interactive (2), the average Web user regularly visits only eight websites, making it incredibly difficult for online brands to insert themselves into the daily lives of the user. However, Universal McCann reports that people who use widgets also spend more time on that brand’s website (3). This is because widgets, by their nature, are installed as a permanent part of the user’s daily personal environment, making them a constant reminder to visit your site or share your services or content with friends.
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